Welcome

To help with searchability, several keywords and phrases should be used. Alt text and metadata should also be utilised with keywords and descriptions. The site URL can also be optimised for search engines by including a primary keyword related to the site/business. For this site/business, Café is the primary keyword. Some other potential Keywords: Café, Coffee, Food/kai, scenic, Sustainable, Culture, Māori, Menu, bus parking, groups, Top, Destination, bike trail/path etc.

“Content that’s well-written, informative, and keyword-rich is more easily picked up by search engines, all of which helps to make the site easier to find. Typically, your client will produce the bulk of the content, but it’s vital that you supply them with guidance on what keywords and phrases they should include in the text.”
Meazey, (2021, March 26)